L.HERSZ

BY: LEAH HERSZBERG

Fashion is not just about the clothing we wear, but the stories we tell. To me, fashion is an art, through which we can find philosophical expression. Clothing that asks questions in its colours, seeks answers in its form and comes to new conclusions every time it is worn; in the minds of the people who wear it. I try to create designs which convey a meaningful concept and which are complex even if they seem simple at first. Like all good art, fashion sparks dialogue in a tumultuous world.

Growing up in a large family where we constantly challenged each other, I learnt to see the world with a curious and open mind and admire the beauty that surrounds me through fashion design lenses. Fiery debates amongst family members dared me to be brave and disturb the traditional picture of menswear and womenswear. I question old habits and continuously reinforced stereotypes by creating soft feminine designs mixed with masculine tailoring and androgynous silhouettes. Contemporary minimalism combined with specific attention to detail, where all the designs can be deconstructed and reformed for a unique and personal approach.

Fashion should be an experience where justification of self is not required. Effortless, wearable pieces that encourage the wearer to loosen up their proclivity and experiment with their own personal style. I wish to create a limitless and trans-seasonal fashion experience, that enables people to express themselves, replacing uniformity with diversity, rigidity with fluidity and uniqueness.